Pengaruh trust, perceived ease of use, dan perceived usefulness terhadap repurchase intention dengan menggunakan e-commerce
نویسندگان
چکیده
The commerce system has changed drastically throughout the years. Starts from traditional markets up to present where transactions through e-commerce that are supported by rapid technological developments is a common practice. E-commerce fastest growing industrial sector in recent Therefore, an industry great influence and widely used people their daily lives. This study analyzes effect of trust, perceived ease use, usefulness on repurchase intention. research descriptive with quantitative methods. sample collection technique this was non-probability sampling distributing questionnaires 159 people. Data were analyzed using Structural Equation Modeling based Partial Least Square. In it found trust use had intention, but no intention.
 Perkembangan sistem perdagangan telah berubah sangat drastis dari awal mulanya pasar tradisional hingga saat ini transaksi melalui yang didukung dengan perkembangan teknologi pesat. merupakan industri berkembang paling cepat dalam beberapa tahun terakhir. Oleh karena itu, berpengaruh besar dan banyak digunakan oleh masyarakat kehidupan sehari-hari. Penelitian menganalisis pengaruh terhadap penelitian deskriptif metode kuantitatif. Teknik pengumpulan sampel pada adalah menyebarkan kuesioner kepada orang. dianalisis menggunakan berbasis Dalam ditemukan bahwa memberikan namun tidak
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ژورنال
عنوان ژورنال: Jurnal manajemen bisnis dan kewirausahaan
سال: 2023
ISSN: ['2598-0289']
DOI: https://doi.org/10.24912/jmbk.v7i3.23877